Katherine Legge’s Indianapolis 500 sponsor on the No. 51 Dale Coyne Racing Honda – e.i.f Cosmetics (eyes, lips, face) – received Clio Awards at ceremonies in New York City Wednesday in both the Experience/Activation and Fan Engagement categories.
Photo by John Cote
The two-pronged promotion through in-person outreaches at the Speedway in May plus an extensive digital media campaign drew praise for promoting both Legge and the participation of women in motorsports.
Legge told RACER: “The e.l.f. Cosmetics collaboration was by far and away the most meaningful partnership I have ever seen in racing from a female perspective. I am beyond proud to represent a brand that cares so much about the same things that I do and am very much looking forward to doing more great and meaningful things with them to change the landscape of racing.”
