PAUL PFANNER–RACER MAGAZINE
You may have heard the pun (I don’t do jokes!) that goes something like this:
A friend (or auto industry connection): I heard you’re retiring.
You: Yes, that’s true . . . I just got a new set of Pirellis (or Goodyears or Michelins or Firestones or . . . ).
Well . . . that also applies to Paul Pfanner, assuming, of course, you are a Pfanner Paul.
Paul is the founder, President and Executive Publisher of RACER magazine and RACER.com and is also the CEO of the Racer Studio creative services and branded content agency.
Pfanner founded Racer magazine way back in 1992, and made it one of the longest-standing and most respected publications in motorsports media that covers Formula 1, IndyCar, and sports cars. It’s also known for its high-quality journalism and photography. I can personally attest to that bit about “high quality photography” as one of Racer’s co-founders is Jeff Zwart who also a had a bit of a history at Road & Track, an automotive publication I am more than a little familiar with.
“Since it was founded in 1992, RACER magazine has brought together the world’s leading motorsports journalists and photographers to provide its readers with an insider’s perspective on racing’s intoxicating blend of people, passion, speed and technology.”
If you haven’t heard, Paul’s leaving Racer. But he isn’t . . . Well, yes and no.
The whole story, or part of the whole story, is that Paul will remain a co-owner of Racer, but will turn over every day operations to his staff.
And Paul? He is expanding his horizons to “creative and media consulting in the racing space.”
He will no longer have a RACER email address so if you want to reach him, do so via text, or messenger on Facebook.
Congrats and God speed. I can’t wait to read the first page in the next chapter of Paul’s incredible career in the racing biz.–jd
